{"id":979,"date":"2019-03-26T13:06:07","date_gmt":"2019-03-26T13:06:07","guid":{"rendered":"https:\/\/www.andorra-advisors.com\/ca\/?p=979"},"modified":"2019-03-26T13:06:07","modified_gmt":"2019-03-26T13:06:07","slug":"marca-andorra-equilibri-concepte-clau","status":"publish","type":"post","link":"https:\/\/www.andorra-advisors.com\/ca\/blog\/marca-andorra-equilibri-concepte-clau\/","title":{"rendered":"La Marca Andorra escull &#8220;Equilibri&#8221; com a concepte clau de la seva estrat\u00e8gia"},"content":{"rendered":"<p style=\"text-align: justify;\">La Marca Andorra ha estat presentada com un projecte per part de la Confederaci\u00f3 Empresarial Andorrana, davant del Consell General,\u00a0<strong>centrant-se en el fet que la paraula &#8220;equilibri&#8221; \u00e9s el que ha de definir el pa\u00eds per seguir progressant<\/strong>.\u00a0Aix\u00f2 es deu al fet que l&#8217;equilibri es sustenta en bases com el PIB, que en el cas d&#8217;Andorra es troba entre la llista dels millors del m\u00f3n.\u00a0Tamb\u00e9 significa un gran equilibri, ja que el pa\u00eds ofereix un dels millors sistemes sanitaris, i el territori en la seva majoria es troba preservat i protegit.<\/p>\n<p style=\"text-align: justify;\"><strong>Equilibri, s&#8217;estableix com l&#8217;eix central<\/strong>\u00a0que pot ser ofert gr\u00e0cies a la naturalesa, progr\u00e9s i hum\u00e0 en el pa\u00eds.\u00a0La decisi\u00f3 de poder vincular aquesta paraula amb la Marca Andorra, s&#8217;ha vist influenciada per les nombroses entrevistes realitzades a ciutadans influents del pa\u00eds.\u00a0Igualment, est\u00e0 sustentada en les enquestes efectuades en mercats a nivell internacional, ia la pr\u00f2pia poblaci\u00f3 andorrana.<\/p>\n<h2 style=\"text-align: justify;\">22 accions en ment per expandir la Marca Andorra<\/h2>\n<p style=\"text-align: justify;\">D&#8217;acord amb el que indica per Gonzalo Vilar, pertanyent a Bloom Consulting, quan penses en un pa\u00eds, i apareix una emoci\u00f3 en el teu interior, \u00e9s aquesta sensaci\u00f3 la que fa i genera el desig per anar.\u00a0D&#8217;all\u00ed, que la paraula equilibri pren m\u00e9s for\u00e7a quan es tracta d&#8217;expandir la marca Andorra.\u00a0<strong>Amb l&#8217;equilibri arriben pol\u00edtiques i molt bons projectes<\/strong>\u00a0proposats, com les 22 propostes perqu\u00e8 en els pr\u00f2xims tres anys es desenvolupi el contingut de la marca.<\/p>\n<p style=\"text-align: justify;\">D&#8217;acord a l&#8217;expressat per Vilar, es tracta de crear una fundaci\u00f3 independent en l&#8217;inici, per fer un total de 22 accions, que li lliuri major contingut a la Marca Andorra, i la facin cr\u00e9ixer al pa\u00eds.\u00a0La idea principal, \u00e9s que\u00a0<strong>s&#8217;impliqui al sector p\u00fablic i privat<\/strong>, i amb ajuda de tots dos Andorra comenci a posicionar-se en els primers llocs en el m\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Part de les accions, tamb\u00e9 engloba el fet\u00a0<strong>crear certificats de turista sostenible, per\u00a0<\/strong><strong>impulsar la protecci\u00f3 de la natura<\/strong>, d&#8217;aquesta manera, molts joves arreu del m\u00f3n voldran visitar el pa\u00eds, influenciats per la potenciaci\u00f3 de l&#8217;esport i del benestar.<\/p>\n<p style=\"text-align: justify;\">Amb l&#8217;objectiu de mantenir el comprom\u00eds amb l&#8217;expansi\u00f3 de la Marca Andorra, al Consell General, s&#8217;han presentat nombroses personalitats de diferent \u00edndole, ia tots, la confederaci\u00f3 empresarial andorrana, li ha sol\u00b7licitat ajuda per a iniciar accions.\u00a0<strong>La idea \u00e9s mantenir el comprom\u00eds<\/strong>\u00a0perqu\u00e8 Andorra segueixi sorgint en un m\u00f3n innovador.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Marca Andorra ha estat presentada com un projecte per part de la Confederaci\u00f3 Empresarial Andorrana, davant del Consell General,\u00a0centrant-se en el fet que la paraula &#8220;equilibri&#8221; \u00e9s el que ha de definir el pa\u00eds per seguir progressant.\u00a0Aix\u00f2 es deu al fet que l&#8217;equilibri es sustenta en bases com el PIB, que en el cas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53],"tags":[],"class_list":["post-979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marca-andorra"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Marca Andorra escull &quot;Equilibri&quot; com a concepte clau de la seva estrat\u00e8gia<\/title>\n<meta name=\"description\" content=\"La Marca Andorra estableix aquest terme com a clau de la seva nova estrat\u00e8gia de comunicaci\u00f3, ja que resumeix les seves pol\u00edtiques i projectes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andorra-advisors.com\/ca\/blog\/marca-andorra-equilibri-concepte-clau\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Marca Andorra escull &quot;Equilibri&quot; com a concepte clau de la seva estrat\u00e8gia\" \/>\n<meta property=\"og:description\" content=\"La Marca Andorra estableix aquest terme com a clau de la seva nova estrat\u00e8gia de comunicaci\u00f3, ja que resumeix les seves pol\u00edtiques i projectes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.andorra-advisors.com\/ca\/blog\/marca-andorra-equilibri-concepte-clau\/\" \/>\n<meta property=\"og:site_name\" content=\"Andorra Advisors\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-26T13:06:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.andorra-advisors.com\/ca\/wp-content\/uploads\/2019\/03\/andorra-flag-table-small-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cristina L\u00f3pez Morales\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cristina L\u00f3pez Morales\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.andorra-advisors.com\/ca\/blog\/marca-andorra-equilibri-concepte-clau\/\",\"url\":\"https:\/\/www.andorra-advisors.com\/ca\/blog\/marca-andorra-equilibri-concepte-clau\/\",\"name\":\"La Marca Andorra escull \\\"Equilibri\\\" com a concepte clau de la seva estrat\u00e8gia\",\"isPartOf\":{\"@id\":\"https:\/\/www.andorra-advisors.com\/ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.andorra-advisors.com\/ca\/blog\/marca-andorra-equilibri-concepte-clau\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.andorra-advisors.com\/ca\/blog\/marca-andorra-equilibri-concepte-clau\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.andorra-advisors.com\/ca\/wp-content\/uploads\/2019\/03\/andorra-flag-table-small-1.jpg\",\"datePublished\":\"2019-03-26T13:06:07+00:00\",\"author\":{\"@id\":\"https:\/\/www.andorra-advisors.com\/ca\/#\/schema\/person\/de736d5ace974a427a41d6034f082942\"},\"description\":\"La Marca Andorra estableix aquest terme com a clau de la seva nova estrat\u00e8gia de comunicaci\u00f3, ja que resumeix les seves pol\u00edtiques i projectes.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.andorra-advisors.com\/ca\/blog\/marca-andorra-equilibri-concepte-clau\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.andorra-advisors.com\/ca\/blog\/marca-andorra-equilibri-concepte-clau\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/www.andorra-advisors.com\/ca\/blog\/marca-andorra-equilibri-concepte-clau\/#primaryimage\",\"url\":\"https:\/\/www.andorra-advisors.com\/ca\/wp-content\/uploads\/2019\/03\/andorra-flag-table-small-1.jpg\",\"contentUrl\":\"https:\/\/www.andorra-advisors.com\/ca\/wp-content\/uploads\/2019\/03\/andorra-flag-table-small-1.jpg\",\"width\":600,\"height\":400,\"caption\":\"3d rendering of Andorra flag on a wooden frame over a planks wall\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.andorra-advisors.com\/ca\/blog\/marca-andorra-equilibri-concepte-clau\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\/\/www.andorra-advisors.com\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La Marca Andorra escull &#8220;Equilibri&#8221; 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