{"id":980,"date":"2019-03-26T12:06:41","date_gmt":"2019-03-26T12:06:41","guid":{"rendered":"https:\/\/www.andorra-advisors.com\/en\/?p=980"},"modified":"2019-03-26T12:06:41","modified_gmt":"2019-03-26T12:06:41","slug":"andorra-brand-equilibrium-key-concept","status":"publish","type":"post","link":"https:\/\/www.andorra-advisors.com\/en\/blog\/andorra-brand-equilibrium-key-concept\/","title":{"rendered":"The Andorra Brand chooses &#8220;Equilibrium&#8221; as a key concept of its strategy"},"content":{"rendered":"<p style=\"text-align: justify;\">The Andorra Brand has been presented as a project by the Andorran Business Confederation, before the General Council,\u00a0<strong>focusing on the fact that the word &#8220;balance&#8221; is what must define the country to continue progressing<\/strong>.\u00a0This is because the balance is based on bases such as GDP, which in the case of Andorra is among the list of the best in the world.\u00a0It also means a great balance, since the country offers one of the best sanitary systems, and the territory in its majority is preserved and protected.<\/p>\n<p style=\"text-align: justify;\"><strong>Balance, is established as the central axis<\/strong>\u00a0that can be offered thanks to nature, progress and health in the country.\u00a0The decision to link this word with the Andorra brand has been influenced by numerous interviews with influential citizens of the country.\u00a0Likewise, it is supported by surveys carried out in markets at an international level, and by the Andorran population itself.<\/p>\n<h2 style=\"text-align: justify;\">22 actions in mind to expand the Andorra Brand<\/h2>\n<p style=\"text-align: justify;\">As indicated by Gonzalo Vilar, a member of Bloom Consulting, when you think of a country, and an emotion appears within you, it is this feeling that makes and generates the desire to go.\u00a0Hence, that the word equilibrium becomes stronger when it comes to expanding the Andorra brand.\u00a0<strong>With the balance come policies and very good<\/strong>\u00a0proposed\u00a0<strong>projects<\/strong>, such as the 22 proposals for the next three years to develop the content of the brand.<\/p>\n<p style=\"text-align: justify;\">According to what Vilar expressed, it is about creating an independent foundation in the beginning, to make a total of 22 actions, that deliver more content to the Andorra Brand, and make it grow in the country.\u00a0The main idea is to\u00a0<strong>involve the public and private sectors<\/strong>, and with the help of both Andorra begin to position themselves in the first places in the world.<\/p>\n<p style=\"text-align: justify;\">Part of the actions, also includes the fact of\u00a0<strong>creating sustainable tourist certificates, to\u00a0<\/strong><strong>promote the protection of nature<\/strong>, in this way, many young people around the world will want to visit the country, influenced by the empowerment of sport and welfare.<\/p>\n<p style=\"text-align: justify;\">In order to maintain the commitment to the expansion of the Andorra Brand, in the General Council, numerous personalities of various kinds have been presented, and all of them, the Andorran business confederation, have asked for help to initiate actions.\u00a0<strong>The idea is to maintain the commitment<\/strong>\u00a0so that Andorra continues to emerge in an innovative world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Andorra Brand has been presented as a project by the Andorran Business Confederation, before the General Council,\u00a0focusing on the fact that the word &#8220;balance&#8221; is what must define the country to continue progressing.\u00a0This is because the balance is based on bases such as GDP, which in the case of Andorra is among the list [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[324],"tags":[267,325,290,326,327,328,329,330,331],"class_list":["post-980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-andorra-brand","tag-andorra","tag-balance","tag-business","tag-citizens","tag-gdp","tag-nature","tag-policies","tag-sustainable","tag-tourism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Andorra Brand chooses &quot;Equilibrium&quot; as a key concept of its strategy<\/title>\n<meta name=\"description\" content=\"The Andorra Brand establishes this term as the key to its new communication strategy, as it summarizes its policies and projects.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andorra-advisors.com\/en\/blog\/andorra-brand-equilibrium-key-concept\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Andorra Brand chooses &quot;Equilibrium&quot; as a key concept of its strategy\" \/>\n<meta property=\"og:description\" content=\"The Andorra Brand establishes this term as the key to its new communication strategy, as it summarizes its policies and projects.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.andorra-advisors.com\/en\/blog\/andorra-brand-equilibrium-key-concept\/\" \/>\n<meta property=\"og:site_name\" content=\"Andorra Advisors\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-26T12:06:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.andorra-advisors.com\/en\/wp-content\/uploads\/2019\/03\/andorra-flag-table-small.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cristina L\u00f3pez Morales\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cristina L\u00f3pez Morales\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.andorra-advisors.com\/en\/blog\/andorra-brand-equilibrium-key-concept\/\",\"url\":\"https:\/\/www.andorra-advisors.com\/en\/blog\/andorra-brand-equilibrium-key-concept\/\",\"name\":\"The Andorra Brand chooses \\\"Equilibrium\\\" as a key concept of its strategy\",\"isPartOf\":{\"@id\":\"https:\/\/www.andorra-advisors.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.andorra-advisors.com\/en\/blog\/andorra-brand-equilibrium-key-concept\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.andorra-advisors.com\/en\/blog\/andorra-brand-equilibrium-key-concept\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.andorra-advisors.com\/en\/wp-content\/uploads\/2019\/03\/andorra-flag-table-small.jpg\",\"datePublished\":\"2019-03-26T12:06:41+00:00\",\"author\":{\"@id\":\"https:\/\/www.andorra-advisors.com\/en\/#\/schema\/person\/de736d5ace974a427a41d6034f082942\"},\"description\":\"The Andorra Brand establishes this term as the key to its new communication strategy, as it summarizes its policies and projects.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.andorra-advisors.com\/en\/blog\/andorra-brand-equilibrium-key-concept\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.andorra-advisors.com\/en\/blog\/andorra-brand-equilibrium-key-concept\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andorra-advisors.com\/en\/blog\/andorra-brand-equilibrium-key-concept\/#primaryimage\",\"url\":\"https:\/\/www.andorra-advisors.com\/en\/wp-content\/uploads\/2019\/03\/andorra-flag-table-small.jpg\",\"contentUrl\":\"https:\/\/www.andorra-advisors.com\/en\/wp-content\/uploads\/2019\/03\/andorra-flag-table-small.jpg\",\"width\":600,\"height\":400,\"caption\":\"3d rendering of Andorra flag on a wooden frame over a planks wall\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.andorra-advisors.com\/en\/blog\/andorra-brand-equilibrium-key-concept\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.andorra-advisors.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Andorra Brand chooses &#8220;Equilibrium&#8221; as a key concept of its strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.andorra-advisors.com\/en\/#website\",\"url\":\"https:\/\/www.andorra-advisors.com\/en\/\",\"name\":\"Andorra Advisors\",\"description\":\"Just another WordPress site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.andorra-advisors.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.andorra-advisors.com\/en\/#\/schema\/person\/de736d5ace974a427a41d6034f082942\",\"name\":\"Cristina L\u00f3pez Morales\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andorra-advisors.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fedd1bd1f5793d622244afd8f03c6ec9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fedd1bd1f5793d622244afd8f03c6ec9?s=96&d=mm&r=g\",\"caption\":\"Cristina L\u00f3pez Morales\"},\"description\":\"Degree in administration and business management. Passion for finance and communication. Learning and training in the business world on a daily basis. I collaborate with Andorra Advisors by Aug\u00e9 Grup in the creation of content related to business creation and taxation in Andorra.\",\"sameAs\":[\"admin\"],\"url\":\"https:\/\/www.andorra-advisors.com\/en\/author\/cristina-lopez\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Andorra Brand chooses \"Equilibrium\" as a key concept of its strategy","description":"The Andorra Brand establishes this term as the key to its new communication strategy, as it summarizes its policies and projects.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.andorra-advisors.com\/en\/blog\/andorra-brand-equilibrium-key-concept\/","og_locale":"en_US","og_type":"article","og_title":"The Andorra Brand chooses \"Equilibrium\" as a key concept of its strategy","og_description":"The Andorra Brand establishes this term as the key to its new communication strategy, as it summarizes its policies and projects.","og_url":"https:\/\/www.andorra-advisors.com\/en\/blog\/andorra-brand-equilibrium-key-concept\/","og_site_name":"Andorra Advisors","article_published_time":"2019-03-26T12:06:41+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/www.andorra-advisors.com\/en\/wp-content\/uploads\/2019\/03\/andorra-flag-table-small.jpg","type":"image\/jpeg"}],"author":"Cristina L\u00f3pez Morales","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Cristina L\u00f3pez Morales","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.andorra-advisors.com\/en\/blog\/andorra-brand-equilibrium-key-concept\/","url":"https:\/\/www.andorra-advisors.com\/en\/blog\/andorra-brand-equilibrium-key-concept\/","name":"The Andorra Brand chooses \"Equilibrium\" as a key concept of its strategy","isPartOf":{"@id":"https:\/\/www.andorra-advisors.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.andorra-advisors.com\/en\/blog\/andorra-brand-equilibrium-key-concept\/#primaryimage"},"image":{"@id":"https:\/\/www.andorra-advisors.com\/en\/blog\/andorra-brand-equilibrium-key-concept\/#primaryimage"},"thumbnailUrl":"https:\/\/www.andorra-advisors.com\/en\/wp-content\/uploads\/2019\/03\/andorra-flag-table-small.jpg","datePublished":"2019-03-26T12:06:41+00:00","author":{"@id":"https:\/\/www.andorra-advisors.com\/en\/#\/schema\/person\/de736d5ace974a427a41d6034f082942"},"description":"The Andorra Brand establishes this term as the key to its new communication strategy, as it summarizes its policies and projects.","breadcrumb":{"@id":"https:\/\/www.andorra-advisors.com\/en\/blog\/andorra-brand-equilibrium-key-concept\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.andorra-advisors.com\/en\/blog\/andorra-brand-equilibrium-key-concept\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andorra-advisors.com\/en\/blog\/andorra-brand-equilibrium-key-concept\/#primaryimage","url":"https:\/\/www.andorra-advisors.com\/en\/wp-content\/uploads\/2019\/03\/andorra-flag-table-small.jpg","contentUrl":"https:\/\/www.andorra-advisors.com\/en\/wp-content\/uploads\/2019\/03\/andorra-flag-table-small.jpg","width":600,"height":400,"caption":"3d rendering of Andorra flag on a wooden frame over a planks wall"},{"@type":"BreadcrumbList","@id":"https:\/\/www.andorra-advisors.com\/en\/blog\/andorra-brand-equilibrium-key-concept\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.andorra-advisors.com\/en\/"},{"@type":"ListItem","position":2,"name":"The Andorra Brand chooses &#8220;Equilibrium&#8221; as a key concept of its strategy"}]},{"@type":"WebSite","@id":"https:\/\/www.andorra-advisors.com\/en\/#website","url":"https:\/\/www.andorra-advisors.com\/en\/","name":"Andorra Advisors","description":"Just another WordPress site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.andorra-advisors.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.andorra-advisors.com\/en\/#\/schema\/person\/de736d5ace974a427a41d6034f082942","name":"Cristina L\u00f3pez Morales","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andorra-advisors.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fedd1bd1f5793d622244afd8f03c6ec9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fedd1bd1f5793d622244afd8f03c6ec9?s=96&d=mm&r=g","caption":"Cristina L\u00f3pez Morales"},"description":"Degree in administration and business management. Passion for finance and communication. Learning and training in the business world on a daily basis. I collaborate with Andorra Advisors by Aug\u00e9 Grup in the creation of content related to business creation and taxation in Andorra.","sameAs":["admin"],"url":"https:\/\/www.andorra-advisors.com\/en\/author\/cristina-lopez\/"}]}},"_links":{"self":[{"href":"https:\/\/www.andorra-advisors.com\/en\/wp-json\/wp\/v2\/posts\/980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.andorra-advisors.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.andorra-advisors.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.andorra-advisors.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.andorra-advisors.com\/en\/wp-json\/wp\/v2\/comments?post=980"}],"version-history":[{"count":0,"href":"https:\/\/www.andorra-advisors.com\/en\/wp-json\/wp\/v2\/posts\/980\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.andorra-advisors.com\/en\/wp-json\/wp\/v2\/media\/961"}],"wp:attachment":[{"href":"https:\/\/www.andorra-advisors.com\/en\/wp-json\/wp\/v2\/media?parent=980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.andorra-advisors.com\/en\/wp-json\/wp\/v2\/categories?post=980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.andorra-advisors.com\/en\/wp-json\/wp\/v2\/tags?post=980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}