{"id":958,"date":"2019-03-27T08:21:34","date_gmt":"2019-03-27T08:21:34","guid":{"rendered":"https:\/\/www.andorra-advisors.com\/fr\/?p=958"},"modified":"2019-03-27T08:21:34","modified_gmt":"2019-03-27T08:21:34","slug":"marque-andorra-equilibrium-concept","status":"publish","type":"post","link":"https:\/\/www.andorra-advisors.com\/fr\/blog\/marque-andorra-equilibrium-concept\/","title":{"rendered":"La marque Andorre choisit \u00ab\u00a0Equilibrium\u00a0\u00bb comme concept cl\u00e9 de sa strat\u00e9gie"},"content":{"rendered":"<p style=\"text-align: justify;\">La marque Andorre a \u00e9t\u00e9 pr\u00e9sent\u00e9e comme un projet de la Conf\u00e9d\u00e9ration andorrane des affaires, devant le Conseil g\u00e9n\u00e9ral,\u00a0<strong>mettant l&rsquo;accent sur le fait que le mot \u00ab\u00a0\u00e9quilibre\u00a0\u00bb est ce qui doit d\u00e9finir le pays pour continuer \u00e0 progresser<\/strong>.\u00a0En effet, le solde repose sur des bases telles que le PIB, qui, dans le cas d\u2019Andorre, figure parmi les meilleurs au monde.\u00a0Cela signifie \u00e9galement un grand \u00e9quilibre, puisque le pays offre l&rsquo;un des meilleurs syst\u00e8mes sanitaires et que le territoire dans sa majorit\u00e9 est pr\u00e9serv\u00e9 et prot\u00e9g\u00e9.<\/p>\n<p style=\"text-align: justify;\"><strong>L&rsquo;\u00e9quilibre, est \u00e9tabli comme axe central<\/strong>\u00a0qui peut \u00eatre offert gr\u00e2ce \u00e0 la nature, au progr\u00e8s et \u00e0 la sant\u00e9 du pays.\u00a0La d\u00e9cision de lier ce mot \u00e0 la marque Andorra a \u00e9t\u00e9 influenc\u00e9e par de nombreux entretiens avec des citoyens influents du pays.\u00a0De m\u00eame, il est appuy\u00e9 par des enqu\u00eates men\u00e9es sur les march\u00e9s au niveau international et par la population andorrane elle-m\u00eame.<\/p>\n<h2 style=\"text-align: justify;\">22 actions en t\u00eate pour d\u00e9velopper la marque Andorre<\/h2>\n<p style=\"text-align: justify;\">Comme l&rsquo;indique Gonzalo Vilar, membre de Bloom Consulting, lorsque vous pensez \u00e0 un pays et qu&rsquo;une \u00e9motion appara\u00eet en vous, c&rsquo;est ce sentiment qui fait et g\u00e9n\u00e8re l&rsquo;envie de partir.\u00a0Par cons\u00e9quent, le mot \u00e9quilibre devient plus fort lorsqu&rsquo;il s&rsquo;agit d&rsquo;\u00e9largir la marque Andorre.<strong>L&rsquo;\u00e9quilibre vient avec des politiques et de tr\u00e8s bons projets<\/strong>\u00a0propos\u00e9s, tels que les 22 propositions pour les trois prochaines ann\u00e9es visant \u00e0 d\u00e9velopper le contenu de la marque.<\/p>\n<p style=\"text-align: justify;\">Selon ce que Vilar a dit, il s&rsquo;agit au d\u00e9part de cr\u00e9er une fondation ind\u00e9pendante, soit 22 actions au total, qui apportent plus de contenu \u00e0 la marque Andorre et la fassent grandir dans le pays.\u00a0L&rsquo;id\u00e9e principale est d&rsquo;\u00a0<strong>impliquer les secteurs public et priv\u00e9<\/strong>\u00a0et, avec l&rsquo;aide des deux pays, Andorre commence \u00e0 se positionner aux premi\u00e8res places du monde.<\/p>\n<p style=\"text-align: justify;\">Une partie des actions inclut \u00e9galement le fait de\u00a0<strong>cr\u00e9er des certificats de tourisme durable pour\u00a0<\/strong><strong>promouvoir la protection de la nature<\/strong>. Ainsi, de nombreux jeunes du monde entier voudront visiter le pays, influenc\u00e9s par l\u2019autonomisation du sport et du bien-\u00eatre.<\/p>\n<p style=\"text-align: justify;\">Afin de maintenir l&rsquo;engagement en faveur de l&rsquo;expansion de la marque Andorra, de nombreuses personnalit\u00e9s de divers types ont \u00e9t\u00e9 pr\u00e9sent\u00e9es au Conseil g\u00e9n\u00e9ral. Toutes, la conf\u00e9d\u00e9ration des entreprises andorranes, ont demand\u00e9 de l&rsquo;aide pour lancer des actions.<strong>L&rsquo;id\u00e9e est de maintenir l&rsquo;engagement<\/strong>\u00a0afin qu&rsquo;Andorre continue \u00e0 \u00e9merger dans un monde innovant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque Andorre a \u00e9t\u00e9 pr\u00e9sent\u00e9e comme un projet de la Conf\u00e9d\u00e9ration andorrane des affaires, devant le Conseil g\u00e9n\u00e9ral,\u00a0mettant l&rsquo;accent sur le fait que le mot \u00ab\u00a0\u00e9quilibre\u00a0\u00bb est ce qui doit d\u00e9finir le pays pour continuer \u00e0 progresser.\u00a0En effet, le solde repose sur des bases telles que le PIB, qui, dans le cas d\u2019Andorre, figure [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[208],"tags":[148,206,207,174,209,210,211,212,213],"class_list":["post-958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marque-andorre","tag-andorre","tag-citoyens","tag-durable","tag-entreprises","tag-nature","tag-pib","tag-politiques","tag-solde","tag-tourisme"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La marque Andorre choisit &quot;l&#039;\u00e9quilibre&quot; comme concept cl\u00e9 de sa strat\u00e9gie<\/title>\n<meta name=\"description\" content=\"La marque Andorre consid\u00e8re ce terme comme la cl\u00e9 de sa nouvelle strat\u00e9gie de communication, dans la mesure o\u00f9 il r\u00e9sume ses politiques et ses 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